Heart Marketing in a Digital World
Most marketers agree: planning is a drag. For most, the effort far outweighs the rewards. If not for the need to justify a budget, many of them wouldn’t write a marketing plan at all. One client summed up this sentiment at his company: “We write plans then tuck them away in a drawer until next […]
It’s a common scenario for many companies. Someone reads the latest statistics on the success others are having with business blogging. Maybe it’s the Hubspot report that says businesses that blog 3-5 times a month have twice the Web traffic and inbound leads of companies that don’t. Getting in on that action seems like a […]
Stuck for ideas on writing an intro that hooks readers into your blog post? Here are six time-tested tactics you can steal Bloggers: you have eight seconds to grab your reader’s attention. It hardly seems fair, but that is the reality of life in the digital world. The average attention span of a Web user […]
There is good news and not-so-good news for business bloggers. The good news is your blog is one of the most powerful content marketing channels you have for engaging prospective customers and turning them into leads that convert to sales. One study found that small businesses that blog get 126% more leads than small businesses that […]
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